Lenses and wrong jobs

I came across these two ad campaigns in an email. Brilliant. Just brilliant. I am always amazed by human creativity. The first set is a campaign for camera lenses. Agency Young & Rubicam in Switzerland highlight the main attribute of Leica cameras, – its 12x optical zoom.

The second set (I am sorry, I do not know the agency behind this) is for jobsintown.de, a recruitment agency. The caption says “Life is too short for the wrong job.”

job1.jpg job2.jpg job3.jpg job4.jpg

Kudos to both the advertising agencies!

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