Five Deadly Sins of Business

WSJ (free feature) has an article from the Late Peter Drucker on the five deadly sins of Business. Wow. Amazing. Read it to believe it. That guy was a genius. This article is a reprint of his article from 1993.

The five sins are:

  • worship of high profit margins and of “premium pricing”
  • mispricing a new product by charging “what the market will bear.
  • cost-driven pricing.
  • slaughtering tomorrow’s opportunity on the altar of yesterday.
  • feeding problems and starving opportunities.


Read the full article here.

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